Stories
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POWDER EVOLUTION: INTRODUCING THE HAIKA 3-IN-1 BACKCOUNTRY GLOVE SYSTEM
At OYUKI® we’re always searching for ways we can make backcountry adventures simpler and more enjoyable. This is why we created the Haika, a 3-in-1 glove system that offers skiers and snowboarders venturing away from the lifts versatility, protection and comfort.
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WHEN OYUKI ARRIVES, IT'S TIME TO SMASH POW
The 2017/18 season in Niseko was epic, so instead of ignoring our pals on powder days (like the saying goes) we decided to invite them along. Local riders Yohei and Gen Sasaki, Miwa Mutou, Toshiya Kasuga and Aussie Adam ‘Kermi’ Kroenert joined freeskiing legend Pep Fujas to enjoy the most consistent snowfall the area has seen in twenty years. This group of chargers were having so much fun we captured their adventures on camera, creating an edit that showcases OYUKI®’s love for riding the deepest, driest snow in the world. Keep reading to check out the edit, plus the story and photos from behind the scenes...
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BEAU-JAMES WELLS. THE INTERVIEW
Beau-James Wells is a unique force. He’s turned himself into a household name by working hard, being smart and making the most of everything that life puts in front of him. He loves the mountains too, especially those surrounding his home town of Wanaka in New Zealand.
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JAPAN. WHERE YOUR KIDS CAN LEARN TO LOVE THE SNOW
To a child, a snowy landscape can rival even the most elaborate playground. Snow easily transforms into a luge track of Olympic proportions, an igloo fit for an ice king or queen, or a projectile with enough power to save the entire universe. Keep your mini arctic explorers warm and dry and you can easily turn this inherent love into a full-blown obsession, hopefully one that mirrors or even surpasses your own.
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THE PERFECT MATCH. PEP FUJAS JOINS OYUKI.
THE PERFECT MATCH. PEP FUJS JOINS OYUKI.
To say that Pep’s career has been multi-faceted would be an understatement when, in actual fact, Pep’s attitude to freeskiing so far has been to dominate every single one of the facets. Pep has painted his smooth-as-butter style on everything from jumps and rails to even moguls and of course big mountain lines and drops but, recently, there’s one destination that has stolen his heart. Niseko, Japan represents a lot of what Pep loves about skiing...
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WHAT ARE WE MADE OF? FIND OUT MORE ABOUT THE LATEST ADDITIONS TO OUR RANGE…
WHAT ARE WE MADE OF?
At OYUKI, we craft our products using the best materials available so skiers and boarders can be confident their gear will withstand anything they encounter on the mountain. We are constantly refining our gear and staying ahead of the game when it comes to the science of keeping riders warm and comfortable.
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