Away from the bustle of Niseko’s big resorts lies Moiwa, a small ski ground that packs a lot of punch when it comes to world class powder riding.

Moiwa’s infrastructure consists of only three lifts, but it’s what lies beyond the marked trails that makes it an epic place to ride. A steep sided bowl, lined with perfectly spaced trees acts like a catcher’s mitt, loading up with snow during each one of the area’s classic winter storm cycles.  When this bowl fills to the brim with Hokkaido’s deepest and freshest, Oyuki comes out to play, dropping into the sweet, steeper sections and popping off the fleecy pillows that can be found scattered amongst the trees.


The resort is definitely at a geographical advantage when it comes to collecting pure pow, but this isn’t the only thing contributing to its quirky personality. Bob Marly is often playing through the speakers at the bottom of the quad chair, giving the place a laidback vibe. Or perhaps reflecting it. You may also come across the resort’s GM, the super friendly Yoshimura-san who will no doubt wish you well on your deep powder adventure. A few minutes’ walk away from the ski lifts is Lodge Moiwa 834, which offers modern ‘capsule’ style accommodation, guaranteeing its guests a uniquely Japanese cultural experience.  

A family explores the streets around Moiwa Resort, Japan

Oyuki isn’t the only Niseko based brand that draws inspiration from riding Moiwa’s powder stashes. Our good friends from Offshore Snowshapes, a bespoke snowboard shaping company, have chosen to base themselves at the foot of the resort. Like us they’re drawn to the place’s natural beauty and, of course, clockwork snowfall. Company founder Josh Monin says, “Having our factory at the base of Moiwa gives us immediate access to test and ride our hand-crafted boards in some of the deepest snow in the world. Moiwa is the perfect location to achieve the feeling of being immersed in the true elements of Hokkaido. A mellow powder junkie’s paradise...”

 Josh Monin from Offshore Snowshapes rides Moiwa, Japan

To honour our connection with Moiwa, Oyuki recently chose to proudly open its first pop up store in the resort’s base lodge. The walls in of the store are stacked with Oyuki’s best products for riding Hokkaido’s powder, all of them designed and tested around Moiwa and the greater Niseko area. Make sure you come for a visit and, more importantly, get out there and enjoy some of the most genuine powder snow on the planet.

Oyuki Moiwa pop up store