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Welcome To Oyuki!

About Oyuki


Our products are designed and tested in Niseko, Japan, which is one of the coldest and snowiest places on earth. Our home inspires us to make durable and practical winter accessories that will keep riders on the mountain longer. An obsession with Japan’s unique culture drives us to create products that are honest, functional and strikingly minimalist in their aesthetic.

We aim to provide warmth without bulk by combining simplicity with functionality. Oyuki’s design team works closely with our riders and ambassadors to understand what makes their snow-wear indispensable. This collaboration has led to the selection of key materials like GORE-TEX®, goatskin leather, WoolmarkTM approved Australian merino wool and PrimaLoft® Gold insulation. A combination of these premium ingredients is what allows us to help skiers and snowboarders smash pow in absolute comfort.

Oyuki listens to winter because it is bigger and stronger than us. Its power teaches us humility; the chance to understand our own grand insignificance. That’s why honesty is at the soul of our brand. By crafting authentic, hard wearing and brilliantly restrained cold weather apparel, Oyuki is helping skiers and snowboarders create their own deep powder stories.