OYUKI® was born in Niseko, a ski area located on Japan’s northern island of Hokkaido. In winter, Hokkaido is completely covered in snow. Towns are buried by it, life slows and bends with the weight of it. Locals are forever digging, barely able to keep their cars and properties clear as the snow literally piles up around them. In Japanese ‘OYUKI’ means ‘big snow’, which is our way of reflecting on the unique environment OYUKI® calls home.
Our logo includes a string of kanji, which is ancient Chinese script and part of the Japanese writing system. The combination of kanji in our logo means ‘smash pow.’ When we get ‘OYUKI’ in Niseko there is only one thing we want to do. Smash pow!
When designing and testing our products in Niseko’s harsh winter environment we have one purpose in mind. To keep fellow riders on the mountain longer and smashing pow in absolute comfort.