BEFORE IT’S TOO LATE. SKIING THE PEAKS OF ECUADOR. Australian film maker and OYUKI® ambassador Lucas Wilkinson travelled to Ecuador with a particular mission in mind. To ski somewhere most people would never think to ski and, ... READ MORE

7 Questions with Tim McChesney Tim McChesney grew up with the wilderness in his backyard. Bozeman, Montana is famous for being the ‘Gateway to Yellowstone National Park’, making it a Mecca for climbers, hikers and mountain bikers. READ MORE

Welcome to Moiwa, Niseko's hidden gem. Away from the bustle of Niseko’s big resort lies Moiwa, a small ski ground that packs a lot of punch when it comes to world class powder riding. READ MORE

What's in a logo? The story behind our Kanji. OYUKI was born in Niseko, a ski resort located on Japan’s northern island of Hokkaido. In winter, Hokkaido is completely covered in snow. Towns are buried by it. Life slows and bends with the weight of it. READ MORE

The Shaka Mitt: A Short History Shaka (ˈʃaka) or Chaka “A gesture often associated with Hawaii and surf culture. Used to convey the concept of friendship, understanding and compassion also known as the ‘aloha spirit’.” Example: “Ehhhh, shaka braaah!” READ MORE