Smashpow Instagram Giveaway Winter 2022 Tag @oyuki_japan in your powder content to win a pair of GORE-TEX® gloves! READ MORE Pooley Bridge Inn, Penrith READ MORE

Behind the Lens | Catching up with Adam Kroenert If you’ve been drooling over Japow content on the gram then chances are you’ve seen Adam “Kermi” Kroenert’s content. Growing up in Jindabyne Australia, this humble character has transferred his skiing ability to the other side of the lens READ MORE

THAT’S A WRAP FOR WINTER 2020/2021 The Niseko winter of 2021 was one of legends. Few visitors combined with old school deep conditions created the perfect storm for those within the snow globe, while causing hearth ache and envy for those stuck on the outside. This Ghost win READ MORE

Introducing Eric Jackson’s signature model. The E-JACK GTX glove. We are stoked to introduce Eric Jackson’s signature model the E-JACK GTX glove. Designed and tested by Eric Jackson in the deep pow of Hokkaido this glove combines superior performance with a little touch of rock n roll.🤘 READ MORE

Introducing the Limited Edition OYUKIxARMADA JJ UL A shared love for Japan, art, and smashing pow serve as inspiration for the limited release, OYUKI x ARMADA JJ UL READ MORE

CLIMBING MT YOTEI | A STORY FROM AMBASSADOR JAMES WINFIELD Mt Yotei is undoubtably the most iconic and distinctive mountain in the Niseko area, the subject of countless photos, and a highly sought after descent. Towering 1898 meters above sea level, its prominence is both a blessing and curse. READ MORE

Keep It Cool: a Grassroots Environmental Initiative Filmmaker and OYUKI ambassador Lucas Wilkinson has recently launched a new initiative that raises money to plant trees in the mountains. These trees will draw down carbon from the atmosphere and assist in slowing down the warming of our pla READ MORE

OYUKI Partners with 1% for the Planet OYUKI is proud to announce our partnership with 1% for the Planet, an organization with an alliance of more than 1,200 member companies in 40 countries that give 1% of their revenues to environmental causes. READ MORE

Celebrating International Women's Day with Anna Segal, Taylor Godber and Maude Raymond. Our female team riders inspire us to go deeper, higher and push boundaries further than we ever thought possible... READ MORE

Seven Questions with Homegrown Niseko Sender, Gen Sasaki Gen Sasaki was born and raised in Niseko Town which means he grew up with the Annupuri ranges in his backyard... READ MORE

GIVEAWAY - OFFSHORE SNOWSHAPES x OYUKI SNURFS UP OYUKI and Offshore Snow Shapes have teamed up to create the ultimate pow smashing weapon, and we're giving one away! READ MORE

Catching Up with Pep Fujas. We caught up with Pep Fujas about the evolution of his involvement with WNDR Alpine, his family trip to Bulgaria and this year's Japan plans... READ MORE

BASIC INSTINCT: Which OYUKI Baselayers Suit You Best? OYUKI has developed its range of base and midlayers with adventures in mind, making sure every kind of rider will be kept warm, dry and on the mountain longer. Keep reading to find out which type of baselayer suits you best… READ MORE

ERIC JACKSON JOINS THE OYUKI TEAM OYUKI's newest team member Eric Jackson talks shredding in Japan, developing his signature glove and what's getting him stoked right now... READ MORE

OYUKI X OFFSHORE SNOW SHAPES. A CO-LAB MADE IN POWDER HEAVEN. OYUKI and Offshore Snow Shapes' shared passion and long – running friendship has culminated in a joint project, the OYUKI X OFSR co-lab snowboard. READ MORE

Nikwax and OYUKI are Working Together to Build Gear that Lasts OYUKI is committed to keeping skiers and snowboarders on the mountain longer by creating quality products that will stand the test of time... READ MORE

SEVEN QUESTIONS WITH MAUDE RAYMOND Every time OYUKI team member and collaborator Maude Raymond visits us in Niseko, she lights the place up with her smile, energy and intrepid skiing style... READ MORE

BEFORE IT’S TOO LATE. SKIING THE PEAKS OF ECUADOR. Australian film maker and OYUKI® ambassador Lucas Wilkinson travelled to Ecuador with a particular mission in mind. To ski somewhere most people would never think to ski and, ... READ MORE

Seven Questions with Tim McChesney Tim McChesney grew up with the wilderness in his backyard. Bozeman, Montana is famous for being the ‘Gateway to Yellowstone National Park’, making it a Mecca for climbers, hikers and mountain bikers. READ MORE

Welcome to Moiwa, Niseko's hidden gem. Away from the bustle of Niseko’s big resort lies Moiwa, a small ski ground that packs a lot of punch when it comes to world class powder riding. READ MORE

What's in a logo? The story behind our Kanji. OYUKI was born in Niseko, a ski resort located on Japan’s northern island of Hokkaido. In winter, Hokkaido is completely covered in snow. Towns are buried by it. Life slows and bends with the weight of it. READ MORE

The Shaka Mitt: A Short History Shaka (ˈʃaka) or Chaka “A gesture often associated with Hawaii and surf culture. Used to convey the concept of friendship, understanding and compassion also known as the ‘aloha spirit’.” Example: “Ehhhh, shaka braaah!” READ MORE

LAUNCHING ONLINE VIDEO CONTENT, SHOT ON LOCATION IN NISEKO, JAPAN Shot amid the powdery haven we call home, our first ever promo video is a homage to Niseko’s unique, pristine and sometimes unruly winter environment. READ MORE

Jackson Wells in the Land of the Rising Sun Wacko Wells talks Karage, pow, and his month in Hokkaido. READ MORE

SIX THINGS YOU NEVER KNEW ABOUT NISEKO Without a doubt OYUKI's birthplace, Niseko, is defined by its bottomless powder. READ MORE

OYUKI - Designed and Tested in Niseko, Japan OYUKI® was born in Niseko, a ski area located on Japan’s northern island of Hokkaido. In winter, Hokkaido is completely covered in snow. READ MORE

That Sinking Feeling. Six Reasons Why Riding Powder in Japan Rules The OYUKI brand was born in the minds of its creators as they ploughed endless turns through the powder fields of Niseko, so it’s no wonder we look to the light and dry stuff for inspiration when designing our products. READ MORE

People of Niseko Niseko isn’t just a Mecca for deep powder junkies and snow-hungry tourists. In fact, our home-town is a melting pot of colourful creatives, spirited wanderers, ideas people, entrepreneurs and, most importantly, lovers of the outdoors... READ MORE

MAAD X OYUKI Signature Mitts Last year, I was on a mission to created my own MAAD mitts. I knew what kind of mitts I wasn't able to find them... READ MORE

The Making Of 5 Niseko Stories Shane is used to telling other people’s stories but, this time, it’s his turn to be in the spotlight. Here’s an insight into what it’s like to work morning and night, bringing the magic of Niseko to both the big and digital screens. READ MORE

FIVE NISEKO STORIES During the winter of 2015/2016 we collaborated with Niseko based production company My House Pictures, hoping to capture the essence of what it’s like to live and ride in Niseko, the world’s premier powder destination. READ MORE